Correct product data for logistics, government and consumers
In today's omnichannel retail world, standardised sharing of product data and product images is more important than ever. And for this you use GS1 Data Source, our data pool which uses the global GDSN network.
The right product at the right time in the right place
Good product data helps consumers to make the right choice. If consumers cannot find the product they are looking for, that is a missed sales opportunity.
And product data is at least as important to ensure that administrative and logistical processes - from ordering and delivery to invoicing - run smoothly. And that, in turn, is important to be able to offer the right products: online and in the supermarket or drugstore.
With GS1 Data Source, retailers always have access to the up-to-date article information they need for their daily operations: the logistics process, shelf plans, stock management, etc.
The single source of truth for the entire sector
Most retailers and suppliers in the Food, Health and Beauty industry are connected to GS1 Data Source. This makes us the most valuable source within the industry for sharing all types of product data.
Complying with labelling legislation
According to European Regulation (1169/2011), the labels of pre-packaged food must provide honest and clear information so that consumers can make the right food choices while paying attention to health, safety, origin and the environment. This product data is easily and quickly shared with retailers and other buyers.
Product images inextricably linked to product data
Retailers already ask their suppliers to share at least one product image with them via GS1 Data Source. For retailers and other data users, these are becoming increasingly important: for their online shop and apps, but also for internal processes such as shop presentations. They stimulate suppliers to share product images centrally via GS1 Data Source.
More product groups and more data
Together with retailers and suppliers, we are constantly looking at what more data needs to be shared, for example for e-commerce, to comply with legislation or for sustainability purposes. We determine which data is important to them and add it to the data model.
Data quality must improve
Only when data is correct, complete and up to date it contributes to (online) purchases, correctly informing consumers, efficient logistic processes and compliance with legislation.
Supermarkets, drugstores and consumers - in short, everyone - wants to be able to rely on product information. The challenge is to get product information in GS1 Data Source right and keep it there. That's what the data quality programme is all about.