Did you know that each European wastes an average of 131 kilos of food every year, according to the European Commission? Especially fresh products such as vegetables, fruit, bread, meat and dairy often disappear unnecessarily. This has a major impact on the environment, our wallets and society.
Much waste occurs due to unclear information about shelf life and storage conditions. This is where companies in the chain, such as retailers and processors, can make a difference. The QR Code powered by GS1 offers consumers, among other things, clear information about shelf life and storage tips, helps prevent food waste through efficient and effective stock management, and supports compliance with laws and regulations.
Discover how your company can contribute to a more sustainable food system and be prepared for the future with the QR Code powered by GS1.

How can you deploy the QR Code powered by GS1?
Raising consumer awareness
The QR code on packaging offers consumers not only the best before date, but also crucial information on origin, quality and freshness of products.
Efficient stock management
With reliable product information, retailers and other supply chain partners can manage their inventories more efficiently and effectively and better match supply and demand.
Sustainability gains
Tackling food waste not only means cutting costs, but also significantly reducing energy and resource consumption.
Complying with European legislation
European legislation emphasises reducing food waste in the food chain. The QR code powered by GS1 helps companies comply with this EU legislation.
"Unambiguous data and solutions, such as the QR Code powered by GS1, enable companies to identify and target waste within the chain, while helping consumers become more food conscious. The process starts with insight to achieve your environmental, social and financial goals."
- Toine Timmermans, CEO Food Waste Free United Foundation