Why choose GS1 Fashion Base?

Complying to information demand

Reliable and up-to-date product information is required to be future-proof and comply with the (online) consumers’ ever increasing information demand. An increasing number of fashion companies are choosing GS1 Fashion Base for the exchange of product data with trading partners. And for good reason. After all, the bilateral exchange of data is time-consuming and error-sensitive.

Global flexible standard

GS1 Fashion Base is based on a global standard for the exchange of product information within the fashion industry and employs the international standard for sizing and colours (NRF). Moreover, the platform can be quickly tailored to market requirements and costs are relatively low.

Brand suppliers’ advantages

• No more hassle processing multiple Excel sheets
• One-time data entry, available to multiple customers
• Easy data upload from your own system

Retailers’ advantages

• Up-to-date product information available at any time or place throughout the entire product life cycle
• A convenient single feed