For online clients, products in your webshop should be displayed as 'tangible' as possible. Without a standard format the exchange of photos between various parties would be inefficient.
Availability of photos should not be limited to action products for use in folders; this should concerin images of the entire online product range.
- For suppliers this means they only have to submit images a single time.
- The advantage for DIY shops is that images are available continuously enabling them to show the product in their webshop at any time.
Within the industry, a guideline has been established for creating and exchanging images between trade partners. This concerns colour and quality, supply specifications and file names.